Curiously, 2017 was both the year of the naked dress and the year that the modest movement took flight. On one side, Kendall Jenner and Bella Hadid flaunted their ultra-sheer fishtail gowns and on the other, former Vogue Arabia cover star Halima Aden took the fashion world by storm as the breakout model at the forefront of modest dress. The latter movement generates billions of dollars in annual revenue both in Muslim countries and beyond. Those who supported the naked dresses called women’s decisions to bare all empowering and even a feminist statement. No one mentioned dressing to attracted, repel, or subdue men.